How to Find the Right Creators for Your Brand
We track 161,220 YouTube creators. The few worth paying match your customer, not just a big follower count. How to shortlist and vet them.
StrategyInfluencer Marketing for DTC Brands in 2026
The brands that win run creators like performance marketing. AG1 has run 1,209 creator deals, Gamersupps 1,438. Here's the loop that lowers CAC.
ProgramsWhat a Brand Ambassador Program Is, and How to Run One
Across 44,715 brands we track, 46.6% come back for more creators. That repeat behavior is the ambassador program. How to build one.
PricingHow Much Does It Cost to Sponsor a YouTube Creator?
Real rates from 541 priced creators: a $1,384 median at 50K–250K subs, $7,000 at 1M+. What to pay, and how to tell if a quote is fair.